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Director of Search Marketing


Our client is one of few digital agency firms in Kansas City doubling its growth during COVID with a diversified list of almost 150 (small to medium, most all sectors) clients across the country. Nearly all of their clients are word-of-mouth, with an impressive retention rate. To continue the momentum, our client seeks a Search Marketing Director to run their search marketing efforts. A hybrid role with office headquarters in Overland Park. Base 100 to 120K, maybe more, depending on a combination of experiences, abilities, traits to be successful, and overall talent level. 

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What You Will Be Doing

  • You will manage a team of 4-5 search marketing specialists and ensure that campaigns are delivered on time and to the highest quality standards.

  • You'll lead the development and execution of comprehensive search marketing strategies for clients that drive revenue growth.

  • Stay current on industry developments and technologies and integrate innovative tactics into client campaigns. 

  • Prepare and present regular reports to clients, outlining ROI and campaign performance.  

  • Build strong client relationships as the main point of contact for all search marketing-related requests.

  • Coach and inspire your team to ensure their professional development. 

  • Work to ensure a unified and integrated approach to clients' digital marketing efforts.

  • Analyze campaign performance and make data-driven suggestions for optimization.

 

Experiences, Abilities, Traits to Be Successful

  • Bachelor's degree in marketing, journalism, business, or a related field.

  • A minimum of 9 years of experience in search marketing, 4 years managing people, and a proven record of driving client solutions.

  • You are a thought leader with deep capability in search engine optimization (SEO), pay-per-click (PPC) advertising, and digital marketing channels. 

  • Strong critical thinking and analytical skills and the ability to make data-driven decisions.

  • Outstanding leadership and team management skills.

  • Superb written and verbal communication skills.

  • Capability to work in a fast-paced environment and manage multiple projects simultaneously.
     

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